we are committed to conscious consumerism

Let's be real and transparent: we're constantly taking steps to reduce our impact on the planet. These are some of our commitments. They may change and evolve, but we take them seriously every step of the way.

mindful choices

We strive to make eco-friendly and ethical choices for the planet. This includes ingredient sourcing and processing, product development, manufacturing, packaging, and everything along the the way to our products’ end of life.

safe ingredients

We develop our formulas with a team of PhDs, expert chemists and cosmetics scientists. Our products are not all-natural (and very few products on the market are, even those that market themselves as "natural" - we don't engage in false marketing) but we do our best to create "free-from" type of products that work really well. At the end of the day, an organic or all-natural product that doesn't work for hair is useless.